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How to: Give your customers the best experience with glass packaging

17 January 2019
Tags: glass jars, glass bottles, packaging, how to

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Glass packaging has a very wide range of benefits, both for consumers and the brands they buy from. It has long been considered a premium option for products but this goes far beyond simple aesthetic appeal. If you’re looking to give your customers the very best experience of your products, glass packaging is going to be key.

Be a brand with strong social responsibility

Today, consumers feel good when they buy from brands that are investing in sustainability and more environmentally friendly processes and packaging. This contributes to ensuring that your customers have the best possible experience with your brand. Glass is the optimum packaging for minimising environmental impact – it is 100% recyclable and can be recycled again and again without any degradation in quality. 80% of recycled glass is made into new glass bottles and because glass is so recyclable it results in much less waste than other types of packaging, such as plastic.

Choose packaging that is the best possible for your product

The health risks of plastic packaging, in particular with respect to consumable products, have hit the headlines in recent years. Chemicals leaching into food and drink not only have associated health risks but can also have an impact on the way customers experience those products. Glass does not carry these risks as it is non-porous and impermeable. There is almost zero interaction between glass packaging and the products themselves. That means that customers are not only getting the best possible experience in terms of taste and aroma but they are also protected from the dangers that the chemicals in other types of packaging might expose them to.

Make an aesthetic impact

Glass is often associated with premium products because it’s a packaging option that has a strong aesthetic impact. For consumers, the brand experience begins with picking up a product off the shelf or unwrapping it on delivery and the way that product has been packaged has a big role to play in that. If you’re looking to make the best aesthetic impact, in terms of style and quality, then glass is a clear winner in packaging terms. Innovation in glass packaging today means that there are many more options when it comes to the types of glass packaging available, from glass jars and glass bottles to pots and boxes. Development in lightweight glass makes this packaging easier to use without reducing any of its durability.

Invest in versatility

Working with glass packaging gives your brand many different options, from coloured bottles through to innovations in finish and design. There are lots of different ways to work with glass as a packaging material and it’s a great option for making your product stand out from competitors.

Glass packaging has always been popular but is now a much more viable alternative to plastics for brands looking to get ahead on quality and customer experience. It’s also the most environmentally friendly option out there, something that is becoming a top priority for consumers all over the world. You can browse our range of glass jars and glass bottles here.



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